No matter who won Wednesday’s climactic, 10-inning Game 7 of the World Series between the long-suffering Cleveland Indians and longer-suffering Chicago Cubs, Arizona won.
Both teams’ spring training headquarters are in the Valley — the Cubs at Sloan Park in Mesa and the Indians at Goodyear Ballpark, which they share with the Cincinnati Reds.
“It being both Cactus League teams is great for the Cactus League,” said Debbie Diveney, marketing and business operations coordinator at Goodyear Ballpark.
Surprise saw lift after Royals won last year
After the Kansas City Royals won the World Series in 2015, attendance at spring-training games in Surprise jumped from 7,519 per game to 8,407 in 2016.
“It was actually our highest spring training attendance,” said Tara Combs, sports, tourism and special events division manager for the city of Surprise. “We had a huge out-of-state crowd. ... It has put Surprise on the map."
Goodyear Ballpark stood to benefit the most if Cleveland had won. Attendance this spring averaged 5,367 — just 54 percent of capacity.
Despite the Indians loss, Diveney has already felt the impact of the team's magical postseason run.
“We’ve already seen a 30 percent increase in our season tickets for spring training,” she said. “The more people that come here the more economic impact to Goodyear. We already see over $50 million impact from spring training alone during the season.”
Goodyear Mayor Georgia Lord has experienced Indians fans firsthand in Ohio. She went to the Tribe Fest last January in Cleveland.
“I’ve seen a difference in each year I have gone to Ohio and the people accepting Arizona and the Cactus League,” she said. “There are many people who say they are coming out.”
The Indians moved their spring-training base from Winter Haven, Fla. to Goodyear in 2009.
Imagine a Cubs spring-training game now
In contrast, the Cubs, who had not won a World Series in 108 years, drew an average of 14,549 — the most in Arizona and Florida — representing 97 percent of capacity at Sloan Park this spring.
“We sell out every game, always have,” said Mesa Mayor John Giles. “How do you improve on that? It’ll be exciting to see.”
Even the mayor is caught up in Cubs mania. He spoke to an out-of-town convention group Wednesday.
“All they could talk about was the Cubs,” said Giles, who has a picture of himself and Cubs manager Joe Maddon and a Maddon bobblehead in his office. “It’s a national story and fun to see how it plays out in Mesa. This is a real Cubs town.”
That is never more evident than at the Sheraton Mesa Hotel in the Wrigleyville West development, a stone’s throw from Sloan Park. The hotel’s Stats bar hosted Cubs fans to watch Game 7 on big-screen TVs.
“This couldn’t be set up for a better venue,” General Manager Dan Dickhart said. “I’m so excited because of our neighbor, Sloan Park. Who is not a Cubbie fan?”
Jeanna Berg contributed to this article.